As the POP designer, I was responsible for creating the visual customer experience at store locations. I saw the whole process through from conceptualizing food sets, working with photographers, food stylists, and set designers, art directing the photoshoot, designing the layouts (for posters, window clings, cups, cups, menus), and overseeing all POP components that went out the door into production.
When the espresso cup you designed makes it on a SNL skit with Aiden Branyt holding it, you put it in your book. Proud moment.